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Zalo lead attribution and ZBS nurture for the marketing-to-sale funnel

Marketing Funnel - Zalo Channel Adapter

Event channel adapter: stamps Event medium on event.lead.rule-origin leads

Marketing Automation to Sale - Event Channel Adapter

Stamp the Live Chat UTM medium on livechat-origin leads and enrol them in the funnel

Marketing Sale Workflow Seed - Live Chat Adapter

Channel adapter: originate a crm.lead when a survey is completed

Marketing Automation - Survey Lead Origination